Top Meal Kits and Specialty Foods Apps in Turkey Q2 2025

In the second quarter of 2025, the meal kits and specialty foods app market in Turkey saw varied performance among the top five applications on the unified platform.

Vivino: Drink the Right Wine experienced a noticeable increase in weekly revenue, peaking at around $1.5K in mid-June. Weekly downloads saw a significant spike to 5.5K in early June, correlating with a surge in active users, which jumped to 8.7K during the same period.

HelloFresh: Meal Kit Delivery maintained a steady presence in the market. Despite a decline in weekly downloads, starting at 100 and dropping to 14 by the end of June, active users remained relatively stable, fluctuating around 2.7K to 3.1K throughout the quarter.

Pepsi Delivery saw minimal activity with downloads beginning at 67 and dwindling to a single digit by early June. Active user data was not available, indicating limited engagement.

Quitoque, le panier à cuisiner had a modest performance with weekly downloads peaking at 12 at the start of the quarter and active users gradually increasing from 7 to 28. This steady user base growth suggests a niche but loyal following.

Finally, Healthy Food showed minimal engagement, with downloads decreasing from 16 to just 1 by the end of June. No active user data was available, indicating low interaction levels.

These insights, sourced from Sensor Tower, highlight the diverse trends in Turkey's meal kits and specialty foods app market. For more detailed analytics, visit Sensor Tower's platform.